the Creative Class

of MMXIV

About

About ‘Creative Class’

The Creative Class of MMXIV is our selection of today's influential people within the creative industry, sharing their thoughts, musings and opinions on their own creativity, the industry and how technology is changing it all.

In 2002 Richard Florida wrote about a group, named The Creative Class, that would form the driving force for the social and economic development of our post-industrial cities. A group of people made up of knowledge workers, designers, intellectuals and various types of artists. This group and their work represents an important shift in the way our world is developing.

Simultaneously, the technology-driven democratization of culture we witnessed in the past decades has brought along an era of unparalleled freedom for the creative industries, bringing along many challenges and opportunities. Many of today’s influential creatives, whether that’s musicians, designers, or scientists, are people who have smartly adapted to technology and adopted new ways of creating and putting out original ideas.

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WeTransfer is a file transfer service first and foremost. But it is also much more than that. At its heart is a global exhibition of creative talent. It offers the platform for creative exploration. It’s a platform that features untraditional advertising, putting discovery at the centre.